Whether it's how your customers see you or how your employees see you . . . "Perception is reality."  When you develop a marketing strategy, it's important that you consider several parameters and how they may affect one another.  Marketing plans and advertising efforts need to have a specific focus to be successful.  The same can be said about how a business owner manages their business.  Strategic improvements to management processes can improve profitability and employee morale. Venture Management and Marketing can help you achieve both of these goals.